Roofing SEO in 2022: The Ultimate SEO Guide For Your Roofing Companies

Roofing SEO has quickly become the go-to method for most roofing contractors to rank higher in search engines, increase online visibility and drive relevant traffic to their websites in 2022. However, if you do not fully understand SEO tactics, you are most likely missing out on clicks and leads/sales to your competitors.

Therefore, if you are a roofing contractor and search for effective ways to rank higher on search engines such as Google, you need to create and implement an optimal SEO strategy. SEO will help your roofing business remain competitive despite the daily changes in the roofing industry.

In addition to this, if SEO is becoming time-consuming for you or you don't have enough knowledge on how to rank your business higher, we at NextPinnacle help small & local businesses to get the best results with a successful track record of over 13 years and maximum ROI.

In this Ultimate SEO Guide For Your Roofing Business, you will have an in-depth idea of the best SEO strategies. Kindly read this guide on how you can use SEO to drive more website traffic, gain more leads, increase your sales and outperform your competitors regardless of your experience level.

What Is Roofing SEO?

Roofing SEO means the process of improving your roofing company website to drive traffic and increase its visibility through search engines. If your website is visible, you are more likely to attract the attention of prospective customers to your roofing business.

How Does Roofing Business SEO Work?

SEO for roofers involves working on your website and its reputation so that you increase its online visibility and rankings in search engine results pages (SERPs) for keywords that are related to your roofing services. Some of the strategies you can use to improve your roofing website for rankings and visibility include;

How Is Roofing SEO Essential To Your Roofing Company?

Roofing SEO is vital for your roofing business because it will help you achieve;

Why You Should Invest in Roofing SEO

Roofing SEO can help you rank higher in search engine results. High website ranking is significant to your roofing business since it will help you achieve critical marketing goals such as increasing the number of quality leads and sales. With roofer SEO, you can;

Most roofing companies that do not use SEO are more likely to

• Attract less website traffic
• Pay for a website that does not generate leads
• Have a wrong impression due to poorly maintained websites

How Is Roofing SEO Different From General SEO?

When you use SEO for roofing companies, you need to use a different approach than general SEO. Roofing websites mostly appeal to local customers with specific roofing needs. It would help if you use various SEO optimization strategies to generate high quality leads for your roofing business. If you are a roofing contractor, you need to optimize your website by focusing on;

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Our Roofing SEO Approach

At NextPinnacle, we consistently deliver overall optimal results that meet or exceed our customer expectations. Our approach emphasizes on:

• Real results
• Transparency
• Communication
• Excellent customer service
• Continued value

We use the best approach to get your business to the next competitive level and ensure you get the best ROI. Our Roofing SEO approach includes;

1. Consultation
2. Technical SEO Audit
3. Website & Competitors Analysis
4. Keyword Research
5. On-Page & Content Optimization
6. Link Building & Off-Page Optimization

1. Consultation

If you have already implemented SEO for your roofing business, we at NextPinnacle can work with you to find the opportunity gap in your strategy. We will then give the right direction, sales funnel and automation guide to ensure you get optimum ROI.

If you do not have the time and resources to manage your SEO marketing plan, you can partner with us to work for you. We can handle the entire campaign strategy from building to implementation while monitoring results.

2. Technical SEO Audit

Technical SEO allows search engines to know that your roofing website is of high value. At NextPinnacle, we check your website's technical aspects such as page loading speed, hosting, indexing, etc., to ensure your website is always up-to-date with the roofing industry's changing conditions.

Our roofing technical SEO audit involves;

Crawling your Roofing Website

Crawling your website will help us find errors such as poor images, broken links, page title issues, and wrong keywords. We can then improve your website by;

• Removing duplicate content
• Restricting indexation 
• Providing URL parameters 
• Fixing redirects

Reviewing your Sitemap

A sitemap is essential in getting your SEO strategy right. During the technical SEO audit, we check your sitemap to ensure that it is;

• Clean
• Concise 
• Up-to-date
• Registered in Google Search Console

Checking the browsable versions of your website

You need to ensure that only a single "version" of your website can be browseable to make sure crawlers don't get mixed signals on which version is correct.

It is advisable to use to ensure your website uses HTTPS. During Technical SEO audit, we make sure that only one version is searchable.

Checking Internal Links

It is imperative to check internal links because they impact your website's logical hierarchy, which is essential to your search rankings. In our technical audit, some of the things we check include;

• Click depth: Click depth shows the number of clicks a particular page is away from the homepage. You must ensure the number of clicks is very low.
• Broken links: Broken links can even confuse your website visitors and are thus wrong for your website. We find and fix the broken links.
• Orphan pages: These are web pages not linked to any page of your website. These pages can be challenging for search engines to locate. 

Testing the speed of your website 

Your website visitors hate to wait for the websites to load. The longer it takes, there are more chances that they will not visit your website and Google too uses website speed for ranking. So, It is hence crucial to test your website speed.

We use google page speed insights to test how fast your website is loading against other websites.

Checking HTTPS Content

A few factors we check your HTTPS content for include;

• Links, canonicals, and redirects: This is to ensure links on your website along with the canonicals and redirects point to the HTTPS pages
• Mixed content: This can reduce the security of the page and hence even prevent the search engines from loading the entire page or the unsecured content

Using Analytics to Compare Website Metrics

Analytics are important since they help you check your bounce rate, average visit time, what are the traffic changes and much more. We ensure that the bounce rate to be as low as possible by optimizing your content, page speed among other factors. A high bounce rate indicates that searches are not getting what they want on your website.

Additionally, we compare your website with other top performing competitors and do reverse engineering to find better keywords, topics, pages, strategy and much more to improve overall website performance.

Doing a Backlink Audit

Backlinks are essential for your website's success and hence it is part of our technical SEO audit. They show search engines how valuable and relevant the content on your website is to the users.

We use tools such as Ahrefs & SEMrush to figure out which areas of your website need to have more high-value links.

Re-Crawling Your Website

We re-Crawl your website to ensure that the changes we have made on your website have taken effect.

3. Website & Competitors Analysis

This approach involves identifying and evaluating your competitors’ strengths and weaknesses, how they compare to your business and improving your website and marketing efforts to take advantage.

Executing winning roofing marketing plans by identifying strategies that could give you an advantage over competitors is very important. We find traffic sources that competitors use, identify the most used keyword topics and benchmark your roofing website performance to find ways to get your business to the next level. Our strategy involves;

Finding competitors

We find competitors by searching for others who already capture the attention of potential customers. Knowing which roofing websites share your audience is beneficial in keeping track of competitors and understanding who is reaching your potential customers most effectively.

Comparing website traffic

We make more informed SEO marketing decisions by researching what drives more traffic to competitor sites. We then compare your website popularity, traffic sources, and engagement metrics to other roofing contractors in competitive website analysis.

Comparing competitor content

We research what content is successful in the roofing industry by exploring the content and topics generating high interaction for competing websites. We then identify areas to improve and also identify low-competition areas of opportunity for your content by comparing the number of articles and total engagement for and optimize it.

Comparing share of voice

We refine your content strategy, SEO and SEM by identifying your competitors’ most effective search techniques. We also identify industry players by comparing keyword share of voice. We then research keywords to find the most practical terms that can drive your business success.

Comparing competitor keywords

We research and identify untapped keyword opportunities that your competitors utilize to drive traffic to their website and you do not use. We then determine the content that your audience is interested in that you have not used in your SEO strategy.

Identifying competitor backlinks

We uncover valuable link-building opportunities by researching sites that already drive traffic to competitors. By doing this, we can find gaps in your backlinks and discover the content that authoritative sites mostly link. 

4. Keyword Research

Keyword research is an essential part of the SEO implementation process. For your roofing companies to rank high in search results, a rich keyword strategy is vital. Establishing relevant content for your website is where keyword research comes in.  

Some keyword research tools and methods that we use include:

• Google Search Console
• Google Keyword Planner
• Ahrefs
• SEMrush
• SECockpit
• Google Search Suggestions

Ranking for the highest value keywords brings the most value to your business if you can convert these leads to actual customers. To find the best keyword strategy for your roofing business we;

• Create a list of essential and relevant topics based on what we know about your roofing business.
• Fill in those topic buckets with keywords.
• Analyze the keywords accordingly.
• Research related search terms.
• Use keyword research tools to your advantage. 

When choosing the best keywords for your roofing SEO strategy, we consider relevance, authority, volume, competitiveness, keyword intention and other internal keyword research & selection techniques.

5. On-Page & Content Optimization

On-page optimization involves optimizing the content on your webpage for search engines and users. For your website to rank higher on search engines, we optimize your content for:    

• User experience
• Page loading speed
• Search intent
• Bounce rate and dwell time
• Click-through rate
• Internal links
• Website structure & User friendliness
• Mobile responsiveness checking

We keenly consider the following factors in our optimization process.

On page and content optimization is very important for SEO because it helps:

• Bring in targeted customers. 
• Improve your search engine ranking. 
• Improve brand & business growth. 
• Increase website traffic
• It is less costly

6. Link Building & Off-Page Optimization

These refer to all of the activities you do away from your website to raise your web page's ranking on search engines. Link building involves connecting hyperlinks from other websites to your website.

Links are significant in SEO. Without links, search engines such as Google cannot determine the value of your webpage. To ensure your roofing website is ready for link building, we;

Optimize your internal pages

To ensure that your internal pages are structured correctly and your links distributed we;

• Tap the most linked pages
• Interlink your target roofing SEO to landing pages
• Point links to your homepage

We ensure none of your roofing websites internal pages is standing alone, each page an integral part of your website and include seamless navigation. Optimizing internal pages necessary to your site users and your websites appeal to search engines.

Select thematic keywords

Keywords are very critical in creating content for your campaign. If you want to drive organic traffic to your site effectively, you need to pick the most relevant keywords.

By knowing the roofing keywords, phrases, and search terms that your potential buyers use in their search, we can customize your content to meet their needs more efficiently.

When building links, we consider three main factors;

• Authority
• Unique domains
• Topic relevance

Some of the strategies we use in our off-page optimization include;

• Brand building through brand searches
• Content marketing such as blog posts, infographics, whitepapers etc.
• Influencer marketing

Roofing SEO Tips You Should Know

Local SEO

Local SEO is a strategy that improves the visibility of your business in local search results. If your roofing business isn't optimized for local search, you could be missing out on potential clients who are ready to shop in your locality.

Some tips you should use to improve Local SEO strategy include;

Local Business Citations

A local citation generally means mentioning the name, address and phone number of your local business online. You can check your local business citations manually or using automated local business listing checks.

You can optimize your local business citations by;

• Verifying NAP consistently to ensure that name, address and phone number is accurate and consistent
• Getting as much valuable information in your citation.
• Prioritizing which citations are the most important to pursue.

Business citations are important because;

• They help internet users to find local businesses. 
• To help your business rank higher in local search engine rankings.

Local Business Place Listing (Google My Business, Yellow Pages, Bing local, yahoo local etc.)

Local business listing involves setting up an online profile that contains your companies details. Examples of local business listing websites include Google Business Listing, Bing Places for Business, Foursquare, Yelp, Yellow Pages and Justdial etc. The core components of local business listings include;

• Business name/title
• Address
• Primary/alternative phone numbers
• Website URL
• Company description and tagline
• Social profiles
• Images and additional media
• Fax number
• Certifications
• Accepted payment forms 
• Attributes

You can optimize your listings on websites such as google my business, yellow pages, city pages etc. by;

• Entering complete data for your listing
• Including the most appropriate keywords
• Keeping business operating hours accurate
• Add photos and other media
• Managing & responding to customer reviews
• Letting customers message you
• Using local posts

If your listings are accurate, consistent, complete, and discoverable, they will directly impact your local search engine rankings, leading to web traffic and sales.

NAP Consistency

NAP means name, address and phone number. NAP occurs in many platforms such as social media profiles, directories, newspaper articles, reviews and even your website. NAP consistency is important because;

• It impacts citation signals; hence it is a ranking factor
• It’s also vital in building customer trust.
• It sets the tone for the consumer journey and path to purchase
• It improves referral traffic to the site
• It makes maps experiences much more reliable
• It impacts higher appearance in voice search 

Inconsistent NAP data can lead to losing customers you may not know you had. You can improve NAP consistency by;

• Mapping out the details of your business
• Proofreading your NAP data
• Updating your NAP info on your website
• Optimizing your Google My Business page
• Auditing and updating your business directories and listings
• Using local Schema Markup for your business
• Keeping track of social media
• Managing NAP for multi-location businesses

Keyword Research

Keyword research is a critical SEO process that identifies right keywords and phrases that people enter into search engines. Relevant keywords can help you get targeted audiences for your roofing website through search engines.

Keywords should be consistent with your online visitors intent to increase the optimal click-through percentage. Keyword research is equally important in content development, link building and inturn, affecting your website's quality. 

Essential tools you can use to determine search volumes, difficulty scores etc. for keyword research include;

• Ahrefs Keywords Explorer
• Google Keyword Planner
• LongTailPro
• Jaaxy
• Google Search Console
• SECockpit
• KeywordTool.io
• Moz Keyword Explorer

Best Keywords Structure for Your Roofing Company

To successfully generate quality roofing leads online, you need to know what people are searching for on search engines. To get the best keyword structure for your roofing business, you need to;

• Sort by search volume: These will help you get keywords that you can target to bring you the attention you need to start receiving more leads.
• Look for buyer intent: The words you are using should represent a search done by a person looking to make a purchasing decision. 
• Focus on buyer behavior: For example, if most people search for “roof replacement” other than “roof repair”, you need to go after roof replacement keywords.
• Focus on the keywords with lower difficulty scores: Using the scoring system tools such as Ahrefs, rank keywords in order of difficulty and use the easiest ones.
• Look for supporting keywords to help the main keyword rank: You can use those keywords to support content.

General roofing keywords include standard terms that searchers will use like roofer, roofing, roofer, roofing service and roofing contractors. By targeting these common phrases, you will rank for the highest volume terms available and bring targeted traffic to your website but this is the main mistake most people are making to target general keywords and I never recommend to go with this rather narrow down your targeted keywords.

Some of the most common location-based roofing keywords may include city + roofing, city + roofers, city + roofing company, city + roofing contractor, city + roofing service, city + roof repair, city + roof replacement, city + commercial roofers etc. Using such keywords improves visibility in the results pages in your locality, which drives more traffic to your website.

Specific roofing service keywords target a particular service. These are for potential customers who search for the specific services that you offer rather than the roofing company in general. You can prioritize service keywords that you target to utilize your resources most efficiently and attract the right clients for your roofing business.

Having the best SEO strategy keywords is vital because you can use them several ways during on-page optimization.

On-Page SEO for Roofers

On-page SEO involves optimizing your roofing web pages to rank higher and attract more relevant traffic and authority in search engines. On-page SEO is essential since it enables search engines to understand your roofing website, its content and identify whether it is relevant to a user's query.

Some of the most crucial on-page SEO factors you need to know include;

Keyword Placement

Essential keyword placement involves making sure that keywords are placed strategically and evenly throughout your website's content. Putting the skillfully chosen keywords in the right places is an essential element of your SEO strategy. Keyword placement is critical since;

• It enables search engines to index your site properly 
• It persuades searchers to visit and stay on your page.

Title Tags

Title tags are HTML elements that appear on search engine results pages (SERPS) as the clickable portions of the result and help specify the title of a webpage. Title tags are essential for usability, social sharing and SEO.

Missing, poorly written and duplicate title tags can impact your SEO results negatively. To write a good title tag, you should;

• Write unique titles for every page
• Pay attention to length, mostly between 50-60 characters
• Use your target keyword without overdoing it
• Be descriptive of the pages’ content.

Meta Descriptions

Meta descriptions provide a brief and accurate description of the pages' content. They are often displayed as SERPs beneath the title of the page. Meta descriptions enable search engines to determine what your content is about and hence it is very important for SEO. Meta Descriptions also influences users' decision to click on your webpage; hence it is essential to optimize it.

You can optimize your meta descriptions by;

• Moderately using the best keywords
• Placing the keyword near the front of the title.
• Focusing on both readers and search engines.
• Showing benefits and value.
• Including your brand name when relevant.
• Writing 160 characters or below.
• Writing unique descriptions for each page.

Header Tags

Header tags are used for formatting purposes. They separate headings and subheadings on a webpage by ranking in order of importance, always from H1 to H6, with H1s usually being the title. 

Header tags are very significant in structuring content for SEO and user experience. Headers are essential for your sites' search rankings. They impact your rankings by:

• Making your content easier and enjoyable for visitors to read.
• Providing keyword-rich content for the search engines.

URL Slugs

URL slugs are the permanent and exact address of your website page. Your URL slug should be topically concise, relevant and where possible, include the keyword. 

URL Slugs are Important for Indexing. They help identify all the attributes of a given webpage.

Image Alt Text

Image Alt Text describes an image on your web page. This text helps screen readers and browsers who are sight-impaired or otherwise unable to identify pictures quickly. It also helps search engines to crawl better and rank your website.

Off-Page SEO for Roofers

Off-page SEO refers to activities taken outside a website to impact your search engine rankings. Off-page SEO enables search engines to know what others think about your website, product or services. Some of the essential Off-Page activities include;

Guest Posting

Guest posting generally means writing and publishing an article on someone else's website or blog. There are various blogs and websites open for guest posts.

By sharing your expertise and services on other companies' websites or blogs, you can brand yourself as an authority figure within your market, build meaningful relationships with other thought leaders in your field and expose your brand to a new audience.

Broken Link Building

Broken links occur when a web page gets removed for any reason. Broken link building provides you with an opportunity to get links from relevant web pages linked to content that is inactive on competitors’  websites. You can then offer to replace it with one of your links to similar content. It can also help you find broken links on your website and update them.

Blog Management

Blog management involves developing a content strategy and prioritizing blog topics. Through consistent and targeted blogging of helpful content, you can effectively build brand awareness. Blogging is a less costly way to drive traffic, enhance inbound marketing efforts and attract more prospective customers.

Brand Mentions

These are online references to your brand, company, or product through product reviews, social media posts, blog posts and news articles. Brand mentions are essential in signaling search engines that people are talking about you. You can gain more brand mentions by;

• Growing your social media presence
• Building your brand
• Speaking at events
• Using guest blogs
• Interacting on forums
• Consistently pushing out your content

Commenting

Commenting on blogs, when done the right way and with the right audience it will help you build relationships with other commenters and the blog owner. Additionally, leaving comments with a link to your website on other people's blog is a fast and straightforward way to get more backlinks. 

Forums

You can indirectly increase your rankings in search engines by finding and taking part in forum discussions related to the roofing products or services you offer. You can build a connection with that community by solving problems, giving suggestions and replying to threads. It would be best if you also consider finding forums that provide do-follow links.

Influencer Outreach

People love to hear what influencers have to say about your products and services. You can build meaningful relationships with influencers and use their authority to increase your own.

Social Networking

You can optimize your Off-page SEO strategy by engaging and leveraging your social network to increase your content's reach. Multiple content clicks send a signal to search engines that numerous visitors worldwide are accessing the content hence improving your ranking.

Social Bookmarking

Social bookmarking is among best tactics to get instant traffic. Some of the bookmarking sites you can use include Reddit, Digg, etc. For this strategy to be successful, you need to write taglines appealing to the readers' eyes with quality content to boost your article.

Content Marketing

Create and distribute relevant, valuable and consistent content to attract, retain a clearly defined audience and drive profitable customer action. It includes educational articles, e-books, videos and webinars.

It helps boost your search engine ranking and results because search engines reward businesses that publish quality, unique and valuable content.

Common Challenges Roofing Contractors Experience

Some of the common challenges that roofing contractors face include;

• Stiff competition
• Client retention
• Competitive pricing
• Material costs
• Marketing dynamics

Partnering with a trusted and credible roofing SEO company can help mitigate some of these challenges by creating a roofing brand in your service area to charge your price without much issue to get more profit while providing quality work to your customers.

Work With a Credible Roofing SEO Company

Your roofing company should rank higher than other roofing contractors on search engines like Google to be successful. If you have not optimized your roofing SEO, you’re most likely losing business to your competitors.

At NextPinnacle, we can work with you to efficiently employ SEO and get your business ahead of the competition. Our SEO experts team has verifiable experience helping roofers and roofing contractors to get more qualified website traffic and easy to convert leads. 

NextPinnacle Roofing SEO Services

At NextPinnacle, we offer the best, most affordable roofer SEO services for our clients. Our roofing SEO packages include;

Improve Your Search Results With Tactical Online Solutions

At NextPinnacle, we get results because of our unique and tactical online SEO solutions. For instance, we;

Roofing SEO FAQs

Final Words 

I hope this Roofing SEO guide helps you to understand how to rank your roofing business higher in search engines and basic SEO knowledge.

At NextPinnacle, we offer the best and budget-friendly SEO for roofing contractors. With our customized, flexible and results-driven strategies, we work to serve roofer companies needs and promote visibility. 

We work with you to construct a SEO strategy for your roofing company that best fits your marketing needs and helps your website grow, naturally and organically to get consistent leads to grow your business.